Thursday 26 June 2014

Maximizing The Use of Custom Reports in Google Analytics



The Google Analytics tool is loaded with great features and functionalities that can help improve the search engine optimization outcomes. Because every internet marketer has his own marketing goals, it is imperative to know which features of the Google Analytics will most likely help their SEO campaigns. Using the custom report function in the analytics tool will help you filter the best metrics to measure in order to improve your marketing outcomes.

Identifying the most popular landing page on your site

The landing pages feature of the tool will give you an overview which among your website pages are generating more popularity online as well as the one that gets the most traffic. This part of the analytic tool will filter results according to the highest number of click through rates and impression of your web pages. Use the landing page report of the Google Analytics tool to identify which pages will likely drive sales and leads to your business.
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Tracking your conversions

The tool can provide a conversion report by date and time which is a convenient feature in tracking down the real time conversions taking place in your business. One of the advantageous features of using this custom report of the analytic tool for SEO is that it gives you a better idea at what time of the day your business yields the highest conversion and when is the time your customers are likely to be engaged in interacting with your business.

Understanding how your customers interact with your business

If you want to take your brand closer to your target customers, it is essential to understand how your new and old customers engage with your website. The custom report on customer behavior will give you the advantage in tracking three metrics concerning your new and returning customer behaviors namely traffic, events and conversions.

Identify your search engine optimization ranking

For most SEO fanatics, this feature of the Google Analytics tool gives them more interesting information regarding their Search Engine Optimization ranking. From the custom report you will find a spreadsheet report indicating your website landing pages alongside with its keywords, impressions, CTR and ranking. This load of information will give you more detailed sources on reviewing the various areas of your search engine optimization strategies that need some improvements for better website traffic. You can use the metrics available in measuring the best keywords that bring a higher conversion rate to your landing pages and you can sort out which pages give the highest conversion rate and traffic source to your website.

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